Advertisements Essay -- essays research papers

We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be. The ad itself is fairly large, taking up four full pages, which feel a little bit thicker than the pages in the rest of the magazine. Many people will notice the ad not only because of its size but also because of its coloring. All four pages of the ad are filled with eye-catching green grass and a bright blue sky. On the first page, lying on top of the grass are various models of the High Definition Televisions from Samsung and a playful looking girl with her back turned away from the televisions and her ...

Marketing Environment Essay

Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. A market is any structure that allows buyers and sellers to exchange any type of goods, services and information. †¢The market facilitates trade and enables the distribution and allocation of resources in a society. †¢Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or is constructed deliberately by human interaction in order. †¢Marketing can basically be looked upon as the interaction between marketing mix variables and environmental variables. †¢It is only with the help of marketing variables, that the market managers tackle the environmental variables. †¢Marketing is an ongoing process of planning and executing the marketing mix for products, services or ideas to create exchange between individuals and organizations. According to Kotler â€Å"Marketing is a social and managerial process by which individuals and groups obtains what they need and want through creating, offering and exchanging products of value with others†. The American Marketing Association defines marketing as:- â€Å"The performance of business activities that direct the flow of goods and services from producers to consumers or users†. †¢Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. †¢ It is also concerned with anticipating the customers’ future needs and wants, which are often discovered through market research. †¢Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. In the words of Stanton â€Å" Marketing is a total system of interacting business activities designed to plan ,price, promote and distribute want satisfying products and services to present and potential customers†. Therefore good marketing must be able to create a â€Å"proposition† or set of benefits for the end customer that delivers value through products or services. Government agencies, political parties, pressure groups and laws create tremendous pressure and constraints for marketing management. †¢Laws affect product design, pricing and promotion. Irrespective of the political ideologies, intervention in the marketing process has become common in every nation. †¢The legal environment is also referred to as public policy environment. The vast government network of laws and regulation, policy decisions, government bureaucracy and the legislative processes have varied impact on marketing strategies. †¢Multinationals like Coca Cola and IBM had to flee India during 1977 due to a hostile political environment. The positive political situation has permitted these corporations to again operate in the country. The impact of political and legal forces may be summarized as under: ? Substantial amount of legislation regulating business exists to protect consumers from unfair business practices, to avoid unfair competition, to safeguard small firms and to conserve foreign exchange. ?Marketing managers are required to get full knowledge and understanding of political and legal forces for achieving their goals. Political factors include government regulations and legal issues and define both the formal and informal rules under which the firm must operate. For example †¢Tax policy †¢Employment laws †¢Environmental regulations †¢Trade restrictions and tariffs †¢Political stability †¢Study and knowledge of economic forces is essential to preparing effective marketing plans. †¢Anticipation of future economic conditions will enable the firm to devise appropriate marketing strategies. Under economic environment, a marketing manager generally studies the following factors and trends: †¢Trends in cross national product and real income growth †¢Pattern of income distribution †¢Variations in geographical income distribution and trends †¢Expenditure patterns and trends Trends of consumer savings and how consumers like to hold their savings †¢Borrowing pattern, trends and governmental and legal restrictions †¢Major economic variables Economic factors affect the purchasing power of potential customers and the firms cost of capital. For example †¢Economic growth †¢Interest r ate †¢Exchange rates †¢Inflation rates †¢Economic conditions affect marketing directly because such organizations are themselves a part of the market place. For instance, the costs of all inputs positively respond to upward swing of economic condition. †¢This will affect the output price and consequentially affect the sales.

College Costs Essay - 2225 Words

College Costs Introduction nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Its no secret that financing a college education is getting tougher. College costs have skyrocketed over the past decade or so, and theres no relief in sight. Average tuition at four-year colleges will increase 7 percent this school year, double the rate of inflation. Student aid is not increasing fast enough to plug the growing gap between tuition and family finances. In addition, there is a growing number of older students entering college today. These students have families that they need to support. I know, because I am a family man who has returned to school. I wish to finish my degree at the Rochester Institute of Technology. The only†¦show more content†¦Still, $15700 is a lot of dollars for an unemployed family man or woman with little or no income. The Cost Of Living Factor nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Though the Cost Of Living is not directly related to tuition it is still a major player in the decision making process. Is it possible to maintain a family financial structure while paying for an education? The cost of a mortgage, or rent, and other bills that are associated with living adds up to many thousands of dollars per year. These costs in addition to what the tuition, books, and supplies total are expected, and have to be dealt with. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;The financial burden alone can seem over-whelming to some. But let us consider what the total cost of living and attending a four year private institution are. The Bureau of Census statistics for the County of Monroe indicate quot;that the approximate average income for a family of four is $50964. The poverty level for a family of four is approximately $15455quot;. These are statistics calculated for the 1995 calendar year. No newer statistics were available. With these statistics in mind we can then determine the financial model we must follow. This model will determine what the total yearly outlay a family of four must shoulder in order to send a person to RIT. nbsp;nbsp;nbsp;nbsp;nbsp; The Financial BurdenShow MoreRelatedCost of College1120 Words   |  5 Pageswonderful thing called college. They told you that you have to go there to get an education before you can get a good job. Many kids have dreamed of going to college, and being able to get the job of their dreams. By putting in hard work and dedication to good grades in high school, you had high hopes that you would be able to get into an Ivy League school. The American dream of being able to go to college to get a degree is sliding away from many people due to rising costs. With increasing tuitionRead MoreThe Cost Of College Education1362 Words   |  6 Pageswhat if I told you that a post secondary education can be of no cost to you or your parents, meaning no high interest rates, or additional fees to pay back. All you need is the desire to better your circumstances. No loan applications and debt required! Well, I wish that had been offered this proposition before graduating high school, and not worry a bout whether or not my parents could afford to send me to a traditional 4-year college. We are all currently sitting in this classroom to satisfy oneRead MoreThe Cost Of College For College1473 Words   |  6 PagesPricing of College Every 7 7 in 10, 226 million college graduates has student loan debt; thats over 1.3 trillion dollars. This paper will give a rough estimate of what someone may need in college and how much it will cost to get them. There will also be averages of college tuition and credit hour costs. College is an important aspect of life now that a degree is needed to get most jobs. There are many ways to decrease the prices of college and there are multiple ways to pay for college but college willRead MoreThe rising costs of college1169 Words   |  5 PagesYoshimasa Hirano Thomas Jordan Basic Composition 2/7/2014 The rising costs of college In the US, higher education is really important to succeed in the future. â€Å"In 2003, the typical full-time year-round worker in the United States with a four-year college degree earned $49,900, 62 percent more than the $30,800 earned by the typical full-time year-round worker with only a high school diploma† (U.S. Census Bureau). That means if you have a bachelor’s degree, you would get a better job and salaryRead MoreThe Cost Of A College Education1265 Words   |  6 PagesIt is obvious to anyone who looks that the cost of a college education is rising at an alarming rate. Increased tuitions, decreased government funding, and increased institutional debt contribute to a $1 trillion student debt crises. These factors, along with critical mismanagement of funds on the part of Universities create an environment where education has risen at more than twice the rate of inflation. By examining educational institutions finances, we can begin to understand the problem, a ndRead MoreThe Cost Of A College Education764 Words   |  4 Pages Often students don’t believe they can afford college. Their parents don’t have the money to assist them and they know working a part time job isn’t going to cover the cost of a college education. These students should have the same opportunities as everyone else which is why the government has setup some programs for students that are in need of financial assistance. Many students may wonder what kinds of federal grants are available. There are a number of grants available; someRead MoreThe Cost Of College Tuition1541 Words   |  7 PagesThe cost of college tuition is increasing exponentially ever year. Students have to pay for a number of things besides the tuition for inference books, dorms, fees, tutor, etc on top of their everyday living expenses. At this rate college tuition will be far beyond the reach for the average person. The inflation raises numerous of questions. If the recession is not getting better why do schools continue to increase tuition? What can be done so that the college tuition won’t be so far out of reachRead MoreThe Cost Of College Tuition925 Words   |  4 PagesCost of College Tuition College tuition is very expensive and many people are unable to attend due to the overall cost of tuition, books, room and board. The high price of a college education is unfair to the bright students who have limited resources. These students are at a disadvantage because of lack of funds. The United States should find a way to provide free tuition to all students who want an education. In our lives today, not everyone can financially afford to attend a four year universityRead MoreThe High Cost Of College1470 Words   |  6 Pagesfirst year of college. There is also an unspoken pressure that comes with the accomplishment. One cannot forget the financial troubles that a person is going to put themselves in the hopes of being able to attain a steady career. There are many challenges placed upon college students; college alone in its self is a challenge. Also, a family who is not well endowed does not have the luxury to be able to afford the high cost of college. The majority of the time, first generation college students comeRead MoreIs College Worth The Cost?2147 Words   |  9 PagesIs College Worth The Cost? College is a dream that almost every American wants to come true, however, with the extreme rise in the costs of tuition it is a dream that has quickly turned into a nightmare. â€Å"Tuition at a private university is now roughly three times as expensive as it was in 1974, costing an average of $31,000 a year; public tuition, at $9,000, has risen nearly four times,† (Davidson). â€Å"For the average American household that doesn t receive a lot of financial aid, higher education